What You Can Do To Improve Your Dental Website
When a user shops around for a new…anything, the internet is likely the first place, they’ll go. Search engines, like Google, have become trusted resources for serving up the best options for products and services, and dental health care is no different. That’s why your website, particularly its SEO value, is so crucial to your […]
Branding for Dentists, The Why & The How
Your brand is a reflection of you, your team, your office, your business, and the way you make patients feel when they choose to receive treatment from you. Something that carries that much weight for your dental office should be taken seriously. But that’s not to say that you can’t have fun with it. For […]
The Best Benefits of Using a Full-Service Digital Marketing Agency
As a dentist, you’re an expert on everything relating to your patients’ smiles. From cavity fillings to gum disease treatment and everything in between, you know precisely how to give your patients the care they deserve. But what about your dental practice? What type of care does it need to grow and flourish? You might […]
Video Content: The Digital Marketing Trend You Need to Know
All it takes is the word ‘video’ in an email subject line to boost the click-through rate by 13%. So if your dental practice could easily harness video content to supercharge your digital marketing success, wouldn’t you jump at the chance? Video content is the key to reaching new customers and expanding your patient base. […]
On Building Your Dental Marketing Plan: Focus On The Patient Journey
Are you writing a marketing plan? Ugh! Marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time-consuming. But they’re also necessary, at least if you want your marketing to work. If you step back to look at it, a comprehensive dental marketing plan is just a collection of smaller strategic plans designed […]
How To Transform Your Dental Office Into A More Positive Patient Experience
Whatever improvements or changes you decide to make to your office, they should be focused on how they make your patients feel. Make your patients feel welcome. Try to see your office through your patients’ eyes and imagine how welcome they feel as they enter. Has the walkway been swept? Is the glass on your […]