Your brand is a reflection of you, your team, your office, your business, and the way you make patients feel when they choose to receive treatment from you. Something that carries that much weight for your dental office should be taken seriously. But that’s not to say that you can’t have fun with it.
For most clients, branding their practice is one of the most enjoyable parts of starting their dental practices. It allows our dentists to explore how they want to represent themselves and flex their creative muscles in the process.
Continue reading to learn how to brand your dental practice and know why you should invest in the right marketing agency to help you make it shine.
First, why is branding so important?
Branding is important for our clients because a logo and a brand of a dental office give people the first impression of the practice. And just like any first impression — introducing yourself — you want that to come off well. A logo is no different.
People are judgemental — people judge books by their covers — and your logo is your cover. You want people to be drawn in by that, by that first impression, by your practice’s aesthetic, and having a good logo is the first step. People are looking for branding that they’re comfortable with and can connect to.
What makes a brand successful?
A successful brand is one that truly represents you, your practice, your company, the people inside of it, the look and feel of it… You don’t want your logo to sell you short, but you don’t want it to give a false impression. You don’t want your logo to catfish people, per se. You want them to see who you are, your vibe, and what you’re about within that logo. And that is what will eventually draw people in the door.
So a successful logo encapsulates all of that and, of course, not only looks good, feels good, entices the viewer, but has you at the forefront of it.
What are some dos and don’t when it comes to branding your practice?
- Do put yourself and your practice first. It’s tempting to ask opinions from family, friends, employees, patients, your aunt, who’s a designer… but if you get other people’s input, your vision becomes diluted. Your practice and your brand are about you. Be selfish with it.
- Do bring everything to the table when you’re working with a branding team. Even if you think it’s silly, getting those exciting nuances to the process can end up making your brand truly unique. The things that you like, beyond colour and fonts, are what inspire our team and bring personality to the result
- Do think that because you’re ‘not creative’ you don’t have a say. You don’t have to be an artist to know what you like and don’t like. Express your opinions and help us build your vision.
Branding and marketing can be tricky and time-consuming. To save time and effort and maximize your dental practice’s potential, it’s best to seek help from professional dental marketers like PRACPROS. As a dentist, you’re an expert on everything relating to your patients’ smiles. But you might not have time to become a website design and search engine optimization guru in between patient appointments. That’s why getting help from PRACPROS is a great investment for your practice’s growth. Call us today at 1-888-772-2776 to get started.