Need Dental Marketing Ideas?
Learning what you need to do to market your dental practice is easy – figuring out how to do that is much more difficult.
Marketing is essential to any business’s success, and dental practices are no different. Each practice and market are unique, meaning no one way to develop a marketing strategy. Each marketing mix comes from a combination of various tactics that will help your practice yield results.
At PRACPROS, our focus is to help dental practices grow. Whether you’re a brand new practice or you’ve been helping patients smile for years – marketing matters! Not sure where to start? Here are a few dental marketing tips to help you develop your marketing plan:
Focus on Local SEO
Dental practices are local businesses, so targeting your immediate area is crucial. If you are located in ALBERTA but are specifically the city of Edmonton, targeting the Edmonton area would give your website a better chance of ranking higher for potential patients within your immediate area. Local SEO for dental practices means targeting hyper-local areas for patients searching and optimizing your website for those keywords. If people are searching for “Edmonton emergency dentist,” then you will want to make sure your emergency dentistry page is optimized for that keyword.
Answer FAQs On Your Blog to Bring in Website Traffic
Content marketing is the practice of bringing in visitors to your website through resources like blog posts, eBooks, and FAQ pages. Potential patients love searching for questions related to their oral health. For instance, “why does my tooth hurt?” receives over 1,500 Google searches each month! Finding these commonly asked questions and addressing them through a blog post or compiling them on a FAQ page is a great way to gain visibility for these search terms and increase organic traffic. Content marketing allows websites to build relationships and trust with visitors and eventually turn them into patients. Taking common questions, hearing from your patients and addressing them in a blog post is a great way to get started! Chances are if your patients have these questions, other potential patients do as well!
Use Personalized Content to Increase Your Social Media Presence
With an estimated 3 billion social media users in 2019, creating a social media presence for your dental practice is crucial to your digital marketing efforts. Social media allows you to reach out to a vast pool of potential patients and connect with your existing ones. Posting genuine content from you and your team encourages followers to engage with you!
Whether it’s a video of the doctor explaining a new patient special or doing the latest viral meme challenge, a picture of the Office Manager’s new puppy, or a team outing – personal, unique content performs well on platforms like Instagram and Facebook. Potential patients love getting to know the person behind the scopes!
Get a Well Designed, Responsive Website That Represents Your Brand
Your website reflects your dental practice, which is why having a beautiful website that performs quickly matters! There’s a good chance that a patient’s first interaction with your practice will be your website, so making sure that your website accurately represents you and is easy to navigate is crucial. Approximately 51% of the world uses their smartphones to access the internet, this means that your website needs to be formatted properly for smaller screens.
Offer a New Patient Special to Get Patients in the Door…
…then, WOW! them with your service to keep them coming back! The only way to grow your dental practice is to increase your new patient numbers. Offering a new patient special for uninsured patients is a great way to get new patients in your chair for a general cleaning and check-up and turn them into lifelong patients!
Determine a price you’re comfortable with and promote it on your website, social media, direct mailers, or any other form of marketing your practice uses. Setting exclusions on the new patient special is also necessary, such as “not valid in cases of periodontal disease” or “uninsured patients only.” Determining a price that’s right for your practice and attractive to your demographic can drastically increase new patient numbers for both new and established dental procedures.
Send Text Message Appointment Reminders to Your Patients
Most people screen phone calls from numbers they don’t have saved – that’s why text messages perform well for patient communication! Sending patients appointment reminders via text is a great way to maintain a relationship with your existing patient base and not disrupt their day with phone calls. Appointment reminders are beneficial to the patient. After all, it reminds them of the appointment they scheduled six months ago and your practice because it decreases the risk of appointment no-shows.
Additionally, sending reminders to patients to schedule their appointment is an effective way to re-engage with them and ensure they are getting the dental care they need.
Offer 24/7 Online Appointment Scheduling
Nobody likes talking on the phone – especially to schedule a dentist appointment. Fortunately, there are numerous online appointment scheduling platforms out there for dentists to utilize! Online appointment scheduling offers a 24/7 opportunity for new and existing patients. Additionally, you may capture patients that other dental practices lose out on because of your convenient scheduling options!
Marketing for Your Dental Practice With PRACPROS
These are just a few of your marketing options for your dental practice, but they’ve been proven to work!
While marketing your practice can seem overwhelming, the benefits are worth it! Using a combination of strategies that work best for your practice and offering something unique will help your practice grow and increase your new patient numbers.
Do you need a little help in developing your marketing plan, website, or social media page? PRACPROS has the experience to help you! Contact us at 1-888-772-2776 to set up a consultation to go over your digital marketing needs!