When a user shops around for a new…anything, the internet is likely the first place, they’ll go. Search engines, like Google, have become trusted resources for serving up the best options for products and services, and dental health care is no different. That’s why your website, particularly its SEO value, is so crucial to your dental practice’s success.
But if you have a website and you know it’s well-optimized, what more can you do?
You can start by adding a blog and learning how effective it can be at increasing your new patient numbers.
1. Increase Your Dental Website’s Traffic
You might be skeptical about the success of a dental blog. What would you write about, and what kind of patient would enjoy a dental-focused blog anyway? But think about how many times you’ve landed on a blog page in search of helpful hints and how-tos. Maybe you’ve been curious about a niche topic, and the first few hits in Google are all blogs. You might not even realize it’s a blog, but once you start paying attention, you’ll start to see many of the websites you visit are, in fact, blogs with answers to the specific questions you’re searching for.
A well-optimized blog post with a unique, highly searched topic will rank well in search engines. And if that blog is well-written, it will hook a reader and kick them into the rest of your dental website where they have more potential to convert into a patient.
2. Enhance Your Dental SEO
Getting a patient to your website through those unique, well-written blogs can only happen if patients find your content and website during their search. And the only way you’ll appear organically in a search is if Google sees your content as valuable for that specific query.
You should think of every blog post as an opportunity to create value for a patient, and in turn, generate positive SEO value for your website.
The more relevant your website’s content is for users, the more often Google will serve it up during user searches. As you get more visitors and traffic to your website, your domain authority enhances because you are a credible resource. Search engines like websites with lots of lengthy, thorough content, and a blog are a straightforward way to produce and post that content consistently. All of these benefits compound to improve your dental SEO, helping you rank better and enhancing your website’s visibility in search engines.
3. Establish Trust Between You and Potential Patients
When a user lands on your blog page and sees that the publishing content is helpful and relevant, that gives them a reason to keep coming back.
It also plays a huge role in where patients decide to receive treatment.
Use your blog as an opportunity to establish trust with a potential patient before they even meet you. Suppose you’re providing helpful tips on caring for your toddler’s teeth or a list of healthy snacks that won’t cause tooth decay. In that case, a patient seeking a new dentist will favour your recommendations and treatment over a doctor who seems only interested in selling services.
Easing the patient into your website and your office through helpful blog posts allows them to get to know you, your team and your practice before they commit.
4. Address Dental FAQs
As a dentist, you know your craft better than anyone. So you’ll have insight into the frequently asked questions that your patients are asking. This not only enhances the trust between patient and doctor, but it also improves your website’s SEO value because you’ll be providing answers to questions that patients are going to the internet to find.
Pro Tip: Just make sure to answer a question in a blog that it’s specific and niche. If you find yourself answering several broad questions about, let’s say, dental implants and the process for getting one, that’s content best suited for an evergreen service or treatment page.
There are a million ways to approach any given marketing campaign, and using multiple platforms will only expand your reach. The point is that blogs, similarly to dental social media, have a versatility to them that makes them useful for just about anything.
Feeling Excited About Everything a Blog Can Do?
If you’re feeling a little overwhelmed, PRACPROS has your back. Explore our services and see what marketing efforts you’d like to hand off to our team. Set up some time to chat with us today!